Alle ord i ordboken

Journalistikk er studiet av å samle, vurdere, produsere og presentere nyheter og informasjon til offentligheten.

Markedsposisjonering verktøy er en teknikk som brukes av markedsførere for å skape en identitet i kundens sinn for et be...

En rolle er en posisjon eller funksjon som en person inntar i en spesifikk situasjon, prosess eller kontekst.

A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

To analyze or examine something in detail, often in a systematic or methodical manner.

A strategic marketing approach that targets specific business accounts rather than a broad audience, focusing on persona...

A professional responsible for managing client accounts, ensuring client satisfaction, and driving sales for a company.

Text created for advertising or promotional purposes, specifically crafted to persuade or inform potential customers.

A type of content or design created for advertising purposes to promote a product, service, or brand.

The process of evaluating various advertising creatives to identify which one performs best in terms of audience engagem...

A specific layout or design structure used for advertisements, which can vary across different media platforms.

Ad monitoring software is a tool that helps businesses and marketers track, analyze, and optimize their advertising camp...

The act of positioning advertisements in various media to promote products or services.

The amount of money allocated or spent on advertising.

The practice of delivering targeted advertisements to specific audiences based on various criteria, including demographi...

Software specifically designed to deliver advertisements to targeted audiences based on various criteria, enhancing the ...

A marketing approach that focuses on delivering advertisements to specific audiences based on various criteria, includin...

The process of testing different versions of advertisements to determine which one performs better in terms of engagemen...

Software designed to evaluate the effectiveness of advertisements prior to their widespread release.

The process of collecting and analyzing data on user interactions with advertisements to evaluate the effectiveness of a...

Software that enables advertisers to monitor and analyze the performance and effectiveness of their advertising campaign...

Tools used to monitor and analyze the performance of advertisements across various platforms.

The profession or activity of creating and disseminating advertisements for commercial products or services.

A marketing strategy in which a business compensates external partners (affiliates) for generating traffic or sales thro...

A marketing arrangement in which an online retailer pays a commission to an external website for traffic or sales genera...

A process or set of rules to be followed in calculations or other problem-solving operations, typically executed by a co...

Text that describes the content of an image, typically used in HTML for accessibility purposes.

A marketing approach that uses traditional, non-digital methods to promote products or services, often focusing on direc...

The systematic computational analysis of data or statistics.

A public notice or announcement, typically regarding a job, event, or service.

The practice of blocking or preventing advertisements from being displayed on websites or applications.

A budget specifically allocated for advertising or promotional announcements.

A message conveyed through an advertisement.

The process of recognizing advertisements through various technologies.

A group or organization engaged in advertising or announcements.

A click on an advertisement that directs the user to a webpage or provides further information about a product or servic...

Advertising media; channels or platforms utilized for promoting products or services.

advertising network

the act of announcing or advertising; the process of promoting products or services to the public

A marketing model that outlines the stages a potential customer goes through from awareness to conversion, commonly util...

A specific goal or objective related to advertising and promotion.

Text used in advertisements to announce or promote products, services, or events, typically within a commercial context.

The quality of being unannounced or not previously communicated.

a person or entity that advertises, typically in a media context.

A key subscription business metric representing the total revenue a company expects to receive from its customers on an ...

Den totale kostnaden en virksomhet pådrar seg for å skaffe en ny kunde, inkludert utgifter til markedsføring, salg og an...

A comprehensive strategy or plan focused on procurement and acquisition processes to enhance efficiency and cost-effecti...

The acquisition value or cost of an asset at the time of purchase, reflecting its initial worth.

A set of protocols and tools for building software applications that enable different systems to communicate with each o...

A person responsible for the visual style and imagery in magazines, newspapers, product packaging, as well as in film an...

Attribusjon er en metode som brukes for å fordele og måle verdien av ulike aktiviteter eller kanaler som bidrar til et f...

Attribution Problems

A statistical method used to assess the impact of various marketing channels on sales or conversions.

Attribution modeling software encompasses tools and applications designed to analyze and allocate credit to various mark...

A framework for assigning credit for conversions to various touchpoints throughout a customer's journey.

Attribution reporting software refers to tools that analyze and report on the sources of traffic or conversions for a bu...

Software designed to track and analyze the performance of marketing campaigns, attributing conversions and sales to spec...

Tools used to identify and measure the sources of traffic or conversions in digital marketing, enabling businesses to un...

Attribution tracking is the systematic approach to determining which marketing channels and customer interactions play a...

A term used in programming and mathematics to denote the absence of a value or an unknown state.

A hyperlink from one website to another, typically used to improve search engine ranking or website traffic.

A term used in Norwegian for a type of advertisement or announcement, typically displayed on a banner.

A state of being blind to the opinions or viewpoints of others; a refusal to consider alternative perspectives, often le...

the process of comparing one’s business processes and performance metrics to industry bests or best practices from other...

A method or technique that has consistently shown results superior to those achieved by other means.

Paid search engine advertising where advertisers pay for their ads to appear prominently in search results.

A website or web page that contains written content, typically in an informal style, and is regularly updated.

A software application that automates tasks over the internet.

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or ser...

The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loy...

The visible elements of a brand, including color, design, and logo, that differentiate it in the minds of consumers.

Brand messaging encompasses the communication strategies and messages that a brand delivers to its audience, reflecting ...

Brand messaging software encompasses tools and applications that enable businesses to create, manage, and analyze their ...

A detailed plan that specifies how a brand conveys its values, mission, and unique selling propositions to its target au...

A structured format used to define the key messages and branding elements for a company or product, ensuring consistency...

The strategic process of establishing a brand's identity in the minds of consumers, differentiating it from competitors,...

Software designed to analyze, manage, and optimize a brand's market positioning, enhancing visibility and appeal to targ...

A strategic approach used by a company to create a distinct image and identity for its products or services in the minds...

The process of creating a distinctive name and image for a product in the minds of consumers, primarily through cohesive...

A user interface (UI) is the means by which a user interacts with a computer, software, or application.

Brukersignaler er digitale indikasjoner på hvordan brukere engasjerer seg med digitale løsninger, som nettsider og apper...

The process of testing a product or service with real users to gather feedback and improve usability.

the act of giving a budget or allocating funds

A software application designed for budget management and financial planning.

A message or communication conveying information or an idea.

A type of commerce in which transactions are conducted between businesses, rather than between a business and individual...

A type of commerce in which products or services are sold directly from a business to individual consumers.

Marketing of products or services from one business to another, rather than to consumers.

A marketing strategy in which businesses promote their products or services directly to other businesses.

A marketing strategy focused on selling products or services directly to individual consumers.

The time required to recover customer acquisition costs through recurring revenue from that customer, indicating cash fl...

The use of technology to automate interactions and processes within a call center, enhancing operational efficiency and ...

The process of combining call center operations with other business systems or technologies to enhance efficiency, commu...

A phrase or statement crafted to elicit an immediate response or prompt action from the audience.

Call tracking is the process of utilizing technology to monitor and analyze phone calls made to a business, primarily to...

A system or software that enables businesses to monitor and analyze phone calls, primarily to evaluate marketing effecti...

A type of software that enables businesses to monitor and analyze phone calls, commonly utilized for marketing and custo...

A prompt on a website or advertisement that encourages the audience to take a specific action.

A software application designed to simulate human conversation through text or voice interactions.

The percentage of customers or subscribers who discontinue using a service within a specified time period.

the art or technique of capturing motion pictures

The percentage of people who click on a specific link out of the total number of people who view a page, email, or adver...

A group of individuals residing in the same area or sharing a specific characteristic.

The process of identifying and evaluating the strengths and weaknesses of competitors within a market to inform business...

Compound Annual Growth Rate (CAGR) is a financial metric that provides a smoothed annual rate of growth for an investmen...

The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-r...

A software application that allows users to create, manage, and modify content on a website without requiring specialize...

A marketing strategy that emphasizes the creation and distribution of valuable, relevant, and consistent content to attr...

A strategic approach to creating and distributing valuable and relevant content aimed at attracting and engaging a targe...

"'Cost Per Organic Lead' is a specific financial metric that quantifies the overall monetary expenditure associated with...

A digital marketing pricing model in which advertisers pay for a specific action taken by a user, such as a purchase, si...

A marketing term that refers to the cost incurred by a company to acquire a lead or potential customer through advertisi...

A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.

The process of increasing the percentage of website visitors who complete a desired action, such as making a purchase or...

The percentage of users who click on a specific link compared to the total number of users who view a page, email, or ad...

The total cost required to acquire a new customer, including all marketing and sales expenses divided by the number of c...

The total cost incurred to acquire a new customer, encompassing marketing expenses, sales expenses, and any additional c...

The process of collecting and analyzing data related to customers to gain insights into their preferences, behaviors, an...

The process of aggregating customer data from various sources to create a comprehensive view for analysis and informed d...

Software designed to integrate and manage customer data from diverse sources, enabling a comprehensive and unified view ...

The systematic process of collecting, organizing, and managing customer data to enhance business relationships and impro...

Software designed to manage, analyze, and integrate customer data, facilitating various business processes and enhancing...

A software solution that aggregates customer data from multiple sources into a unified database, enabling enhanced analy...

A type of software that collects, organizes, and analyzes customer data from various sources to create a unified custome...

The complete experience a customer has with a brand or company, from initial awareness to post-purchase interactions.

The process of mapping and designing the various steps and interactions a customer experiences with a brand or service, ...

Software specifically designed to assist businesses in mapping and optimizing the customer experience across various tou...

The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial cont...

A system or tool designed to visualize and analyze the various stages and interactions a customer experiences with a com...

A type of software designed to visualize and analyze the stages and experiences a customer encounters while interacting ...

The strategic process of enhancing the customer experience across all interactions with a company, from initial contact ...

Software specifically designed to analyze and enhance the customer journey, improving customer experience and increasing...

The total monetary value a customer brings to a business throughout the entire duration of their relationship.

The tendency of customers to continue to buy from a specific brand or business over time.

A marketing strategy aimed at fostering repeat business by providing rewards or incentives to customers.

A comprehensive strategy for managing a company's interactions with current and potential customers, leveraging data ana...

A software solution designed to manage a company's interactions and relationships with both current and potential custom...

The assistance and advice provided by a company to individuals who purchase or utilize its products or services.

The use of technology to automate customer service tasks and processes, thereby enhancing operational efficiency and imp...

Software that facilitates real-time communication between businesses and customers through chat, providing support and a...

A computer program designed to simulate conversation with human users, typically employed to assist customers in obtaini...

A software platform that leverages chatbot technology to deliver automated customer service, enabling businesses to enga...

Software designed to automate customer support interactions through chat interfaces, enhancing efficiency and user exper...

A digital platform designed to enhance collaboration among customer service teams, improving communication, operational ...

Software specifically designed to enhance collaboration and communication among customer service teams, thereby improvin...

A comprehensive plan or approach developed by a business to enhance customer satisfaction and improve service delivery.

Dark Social refererer til deling av innhold gjennom private meldinger, e-post eller lukkede grupper, hvor trafikken ikke...

A term referring to data as a valuable economic asset, emphasizing its role in the modern economy.

The process of extracting valuable insights from large datasets.

Et krav, ønske eller behov for noe.

A marketing strategy aimed at generating interest and leads for a product or service, typically through targeted campaig...

The process of creating interest in a company's products or services, typically through marketing strategies designed to...

A system or software that assists businesses in creating awareness and interest in their products or services, typically...

Software specifically designed to create and stimulate demand for products or services, utilizing various marketing stra...

A marketing strategy aimed at creating and nurturing consumer interest in a product or service to drive sales and revenu...

Strategies designed to cultivate interest in a product or service, with the goal of enhancing potential customer engagem...

A tool or software specifically designed to generate demand for a product or service, commonly utilized in marketing str...

Tools designed to create interest and stimulate demand for a product or service, particularly in the context of marketin...

The statistical characteristics of human populations, including variables such as age, race, and income.

a language or notation used to communicate design concepts, typically in the context of software or systems programming....

The practice of promoting products or services through digital channels to effectively reach and engage consumers.

Forms of media that utilize digital technology for their creation, distribution, and consumption.

A plan or approach that utilizes digital tools and platforms to achieve specific goals in marketing, communication, or b...

A marketing strategy that enables businesses to engage directly with consumers through various channels, such as mail, e...

Direkte trafikk betegner besøk på et nettsted hvor brukeren ikke har kommet via en identifiserbar henvisningskilde. Dett...

Direct response marketing is a marketing strategy designed to elicit an immediate response from the target audience, all...

Direkte trafikk refererer til besøk på et nettsted hvor brukeren går direkte til siden uten å følge eksterne lenker, oft...

A type of advertisement that is shown in a digital or physical medium, typically designed to attract attention and conve...

A method of advertising that leverages digital platforms to present promotional content to a targeted audience.

the action of distributing or the state of being distributed

Distribusjon er prosessen med å gjøre et produkt eller en tjeneste tilgjengelig for forbrukere eller bedriftsbrukere som...

A message or communication sent electronically via the internet, typically using email.

E-postmarkedsføring is the practice of using email to promote products or services to potential customers.

The process of collecting and organizing email addresses to create a list for marketing or communication purposes.

Email marketing is a digital marketing strategy that involves sending targeted emails to a list of contacts with the aim...

Email marketing automation is the process of using software and tools to automatically send marketing emails to customer...

A software application or service that allows businesses to design, send, and manage email marketing campaigns effective...

A software application designed to create, send, and track marketing emails effectively.

A strategic plan designed to promote products or services through email communication, aimed at engaging customers and d...

A pre-designed layout or format used for creating email marketing campaigns, enabling businesses to effectively communic...

Software tools designed for creating, managing, and analyzing email marketing campaigns.

The process of promoting a company as a desirable place to work, aimed at attracting and retaining top talent.

Engasjement refererer til en persons villighet til å bli involvert i og dedikert til et prosjekt, en sak eller en jobb. ...

The market for after-sales products or services, typically encompassing spare parts and accessories.

Event marketing is a strategic approach to promoting a brand, product, or service through in-person or virtual events, a...

The anticipated percentage return on an investment, calculated by estimating future gains or savings relative to the ini...

A social networking platform that enables users to connect with friends, share content, and communicate with one another...

Facebook Ads Manager er et verktøy utviklet av Facebook for bedrifter og annonsører til å organisere, administrere og op...

A comprehensive platform provided by Facebook that enables businesses to efficiently manage their Facebook pages, advert...

A piece of code provided by Facebook that is placed on a website to track user interactions and measure the effectivenes...

A software development kit (SDK) provided by Facebook that enables developers to integrate Facebook's services and funct...

A marketing campaign conducted on the social media platform Facebook to promote products, services, or brands.

A person or thing that flies; a printed advertisement or announcement, often distributed to promote an event, service, o...

a person or entity that consumes goods or services

the main page or the introductory page of a website, often serving as a table of contents for accessing other sections o...

The rate at which an event occurs within a specified period of time.

A device shaped like a tube or pipe that is wide at the top and narrow at the bottom, used to channel liquids or powders...

A go-to-market strategy is a comprehensive plan that details how a company will launch a product or service to reach tar...

Google Ads is an online advertising platform developed by Google that allows advertisers to display ads to web users, ta...

A digital advertising platform developed by Google that enables businesses to display ads to users across Google's netwo...

A free web service provided by Google that helps website owners monitor, maintain, and troubleshoot their site's presenc...

A graphical user interface (GUI) is a visual interface that allows users to interact with a computer or software through...

A marketing strategy that leverages creativity, analytical thinking, and social metrics to drive product sales and enhan...

A strategy or platform designed to facilitate rapid growth for businesses, particularly startups, through innovative mar...

A type of software designed to facilitate growth strategies, often through innovative, data-driven methods that leverage...

A set of tools and techniques aimed at rapidly scaling a company or product, often leveraging innovative and cost-effect...

Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors...

a representation of the external form of a person or thing in art.

Referring to something that is coming in or directed inward; approaching or arriving.

A marketing strategy that emphasizes attracting customers through relevant and valuable content, along with helpful inte...

A marketing strategy that focuses on attracting customers through valuable content and experiences, rather than through ...

Inbound marketing software encompasses tools and platforms that assist businesses in attracting customers through strate...

Tools and strategies designed to attract customers through valuable content and meaningful interactions, rather than dis...

An individual or entity that possesses the ability to influence the purchasing decisions of others due to their authorit...

A marketing strategy that involves collaborating with influential individuals to promote products or services to their f...

A digital platform that connects brands with influencers to promote products or services through social media and variou...

Influencer marketing software encompasses digital tools and platforms that assist brands and marketers in managing, anal...

A marketing strategy that leverages influential individuals (influencers) to promote products or services to their follo...

Tools and platforms designed to facilitate and manage influencer marketing campaigns, allowing brands to connect with in...

Influencer outreach is the strategic process of engaging with influential individuals or creators to promote a brand, pr...

the side of a building designated for entry; entrance side

Innholdsdeling innebærer å spre digitalt innhold som tekst, bilder eller video til et bredere publikum via digitale kana...

A strategic approach to creating and distributing valuable, relevant content to attract and engage a target audience.

A marketing strategy that focuses on attracting customers through valuable content and experiences.

Integrated marketing is a strategic approach that combines various marketing channels and tools to deliver a unified and...

A lightweight data interchange format that is easy for humans to read and write and easy for machines to parse and gener...

Quantifiable metrics used to evaluate the success of an organization, employee, project, or program in achieving perform...

a speech or presentation that sets the tone for a conference or event, often delivered by a prominent speaker.

The practice of excessively using keywords in web content to manipulate search engine rankings, often resulting in penal...

a purchase agreement or contract, often used in legal contexts

Click-through rate (CTR) is a metric that quantifies the ratio of users who click on a specific link compared to the tot...

A specific design language or coding framework used in software development.

The study of how consumers make decisions regarding the purchase of goods and services.

Contextual advertising; a marketing strategy that targets consumers based on their current context, such as location, ti...

The cost associated with handling a product or service, usually calculated per unit, which includes labor, materials, an...

Cost per lead (CPL) is a key marketing metric that quantifies the expense incurred to acquire a lead through advertising...

Cost per thousand (CPT) is a metric used in advertising to denote the cost of reaching one thousand potential customers ...

a journey or trip focused on the experience of learning and personal growth, often associated with self-discovery

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and...

quality points, often used in educational contexts to denote points awarded for the quality of work

Quality assurance; a systematic process designed to ensure that products or services consistently meet specified require...

A term that refers to the side or area associated with landings, often in contexts like aviation or maritime activities....

to guide or direct; to be in charge of a group or activity

The process of identifying and attracting potential customers for a business's products or services.

The process of identifying and attracting potential customers or clients for a business's products or services.

Verktøy for generering av leads er metoder, strategier eller programvare som brukes for å tiltrekke og engasjere potensi...

A marketing tool or incentive offered to potential customers in exchange for their contact information, primarily used t...

The process of developing and maintaining relationships with potential customers (leads) to guide them through the sales...

Lead scoring is a systematic approach used by sales and marketing teams to evaluate and prioritize potential customers b...

Lifecycle marketing is the strategic approach to nurturing potential and existing customers throughout every stage of th...

a relationship or connection between things; to connect or join

LinkedIn advertising refers to the practice of promoting products or services on the LinkedIn platform, specifically tar...

The practice of optimizing a website to improve its visibility in local search engine results.

A rewards program offered by a company to encourage customer loyalty by providing benefits or discounts for repeat purch...

Et lojalitetsprogram er en markedsføringsstrategi som tilbyr belønninger til kunder som gjentatte ganger kjøper en bedri...

A key metric that compares how much profit a customer generates over their lifetime with how much it costs to acquire th...

The ratio comparing customer lifetime value to customer acquisition cost, indicating business sustainability and profita...

A systematic examination of market conditions to understand consumer behavior and trends.

The process of promoting and selling products or services, including market research and advertising.

A marketing strategy is a long-term plan for achieving a company’s goals by understanding customer needs and creating a ...

A lead that has been qualified based on specific criteria or characteristics, indicating a higher likelihood of conversi...

The act or process of penetrating deeply or making a significant impact in a particular context.

a strategic plan that outlines marketing objectives, strategies, and actions to promote a product or service.

The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the...

The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return o...

A software platform that collects, processes, and analyzes data related to marketing efforts, enhancing decision-making ...

Marketing analytics software encompasses tools and platforms designed to analyze marketing data, enabling businesses to ...

Tools used to collect, measure, analyze, and interpret data related to marketing activities and consumer behavior.

The use of software and technology to automate repetitive marketing tasks and processes, enabling more efficient and eff...

Marketing automation refers to the use of sophisticated software platforms to streamline, automate, and measure marketin...

A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and an...

A financial plan that details the projected costs and expenditures associated with marketing activities over a specific ...

The process of allocating financial resources for marketing activities and campaigns over a specified time frame.

A software system designed to assist businesses in planning, tracking, and managing their marketing expenditures and bud...

A software application designed for planning, allocating, and tracking marketing-related expenses and budgets.

A structured outline or framework used to plan and allocate financial resources for marketing activities, ensuring effec...

Tools utilized for planning, managing, and tracking expenditures associated with marketing activities.

A marketing calendar is a strategic tool that outlines scheduled marketing activities and campaigns over a specific time...

A coordinated series of actions designed to promote a product or service through various media channels.

The systematic evaluation of a marketing campaign's effectiveness, encompassing the analysis of data related to its reac...

Marketing campaign evaluation is a process that assesses the effectiveness and outcomes of a marketing campaign. It invo...

A software application designed to evaluate the effectiveness and performance of marketing campaigns.

The process of planning, executing, and analyzing marketing campaigns to effectively promote products or services.

A software platform designed to assist organizations in planning, executing, and analyzing marketing campaigns across mu...

A type of software specifically designed to plan, execute, and analyze marketing campaigns effectively.

A conceptual framework that illustrates the stages potential customers progress through, from initial awareness to final...

A comprehensive business strategy that integrates various marketing elements to effectively promote a product or service...

The process of assessing the effectiveness and impact of marketing strategies and efforts.

The systematic process of assessing the effectiveness and efficiency of marketing strategies and campaigns in achieving ...

Software designed to evaluate and analyze the effectiveness of marketing strategies and campaigns.

A systematic approach to analyzing and optimizing the performance of marketing activities and strategies to achieve desi...

A technology platform that enables organizations to manage, analyze, and enhance their marketing performance through var...

Software designed to assist organizations in measuring, analyzing, and optimizing their marketing performance.

A marketing plan is a strategic document that outlines a company's overall marketing efforts, detailing the direction of...

A lead that has been deemed more likely to become a customer compared to other leads based on lead intelligence and pred...

A comprehensive plan or approach employed by a business or organization to effectively promote and sell products or serv...

A comprehensive evaluation of the effectiveness and efficiency of marketing strategies employed to promote a product or ...

Software designed to evaluate and analyze marketing strategies effectively.

The process of creating a detailed plan to promote and sell products or services, encompassing market research, target a...

A comprehensive plan that outlines how a business will promote and sell its products or services through various marketi...

A category of software specifically designed to help businesses plan, execute, and analyze their marketing strategies an...

A document or framework that outlines the strategies and tactics used to promote and sell products or services.

The application of technology to enhance and streamline marketing processes, strategies, and campaigns.

A comprehensive collection of technologies and tools designed to plan, execute, and analyze marketing campaigns and stra...

A psychological theory that proposes a hierarchy of human needs, often depicted as a pyramid, where basic needs must be ...

The primary means of mass communication, including broadcasting, publishing, and the internet, considered collectively.

A notable or distinctive mark; a sign or symbol that indicates something significant.

the state of being aware of one's own existence, thoughts, and surroundings

A term used in marketing and business to refer to a brand, which encompasses the name, logo, and overall identity of a p...

The process of creating and developing a brand.

A noun referring to the emotional and psychological commitment of consumers to a specific brand.

A meta tag is an HTML element that provides structured metadata about a web page, including its description, keywords, a...

a term used to describe a higher-level description or overview of a description, often in academic or technical contexts...

"mobil først" refers to a design philosophy that prioritizes mobile devices in web development and digital strategies.

A software application specifically designed to operate on mobile devices, including smartphones and tablets.

A device or application that enables users to create, edit, or share digital content, particularly in a mobile environme...

A marketing strategy that uses multiple channels to reach consumers, integrating different platforms and tools to promot...

A statistical method used to simultaneously test multiple variables to determine which has the most significant impact o...

A specific group of individuals targeted for marketing or communication purposes.

A form of advertising that aligns with the style and function of the platform on which it appears, designed to be less i...

A noun referring to the act or process of downloading files from the internet.

advertisement that has a negative impact or conveys a negative message

A term or keyword used to exclude specific results from a search query, commonly employed in digital marketing to preven...

To analyze or assess the net effect or outcome of a situation or entity.

A website or platform where goods or services are sold online.

The process of buying and selling goods and services via the internet, commonly referred to as online shopping or e-comm...

noun

A term commonly used to refer to a website or a specific page on the internet.

Niche marketing is a specialized strategy focused on targeting a specific market segment to meet unique consumer needs.

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key bus...

A marketing strategy that provides customers with a seamless shopping experience across multiple channels, including onl...

A marketing and sales strategy that integrates multiple channels to provide a seamless customer experience.

The practice of promoting products or services via the internet through various platforms and strategies to engage poten...

The practice of promoting products or services through digital channels on the internet.

A comprehensive plan of action aimed at promoting products or services through various digital channels, including socia...

Relating to or characteristic of a specific concept or idea associated with the term 'onmikan'.

A legal right that grants the creator of original works exclusive control over their use and distribution.

The state of being aware of and interested in something; a key concept in the AIDA marketing model, representing the ini...

The percentage of leads generated through organic channels that convert into paying customers, indicating the quality an...

The number of visitors who reach a website through unpaid search engine results, indicating the effectiveness of SEO eff...

Organic traffic refers to visitors who arrive at your website through unpaid search results.

Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential custom...

The act of reaching out to others, typically with the intention of providing support, information, or services, particul...

A system or service designed to facilitate communication, engagement, and interaction with a specific audience, commonly...

Software specifically designed to enhance communication and engagement with potential clients, customers, or community m...

A comprehensive plan or approach aimed at connecting with and engaging a specific audience or community, frequently util...

Methods and strategies employed to connect with and engage a target audience, typically aimed at promoting a cause, prod...

Tools designed for reaching out to individuals or groups to facilitate communication, engagement, or support.

A system used by Google to rank web pages in search engine results based on the quantity and quality of links to them.

a model or framework used to define the roles, responsibilities, and relationships between partners in a specific contex...

A model of internet marketing where advertisers pay a fee each time one of their ads is clicked, primarily used to drive...

A model of online advertising where advertisers incur a cost each time their ad is clicked, commonly utilized to enhance...

A digital advertising model where advertisers pay a fee each time one of their ads is clicked, typically used to drive t...

A model of online advertising in which advertisers pay a fee each time one of their ads is clicked by a user.

A digital marketing strategy in which advertisers pay a fee each time their ad is clicked, primarily aimed at driving tr...

A type of online advertising model in which advertisers pay a fee each time their ad is clicked, thereby driving traffic...

A marketing strategy that emphasizes measurable results, where advertisers pay only for specific actions such as clicks,...

A type of advertising campaign that optimizes performance across multiple channels to maximize results.

A character or role that an individual adopts in a specific context, often utilized in psychology and literature.

A visual representation or diagram that outlines a user's characteristics, needs, and behaviors, aimed at enhancing unde...

The process of customizing or tailoring a product, service, or experience to meet the specific needs or preferences of a...

En omfattende nettside som fungerer som hovednav for et bredt tema, og som lenker til mer detaljerte undersider (klyngei...

A social media platform that enables users to discover, save, and share ideas through images and links, often organized ...

The speed at which prospects move through the sales pipeline, calculated by multiplying the number of opportunities by a...

A digital audio file available on the internet for downloading to a computer or mobile device, typically released as par...

A digital advertising model in which advertisers pay a fee each time one of their ads is clicked.

En strategisk kommunikasjon som har som mål å bygge og opprettholde et positivt omdømme for en organisasjon eller person...

Private kanaler er lukkede kommunikasjonskanaler i en virksomhet, hvor kun utvalgte brukere eller grupper har tilgang. D...

The process of introducing a new product to the market, typically accompanied by marketing efforts.

Product-market fit is the stage in which a product successfully fulfills the needs and desires of a specific market segm...

Programmatisk annonsering avser den automatiserade processen för köp och försäljning av annonsutrymme online.

A form of advertising that utilizes automated technology to buy and sell ad space, often targeting specific audiences th...

A wide street or avenue, typically lined with trees or buildings, especially in urban environments.

The practice of managing the dissemination of information between an individual or organization and the public.

Referral marketing is a strategic approach that encourages existing customers to refer new clients to a business, often ...

The practice of promoting and advertising travel destinations and services to attract tourists.

A term for advertising or promotion, commonly used in commercial contexts.

advertising agency

The act of marketing to individuals who have previously interacted with a brand, often to encourage repeat purchases or ...

A page displayed by a search engine in response to a user's query, listing relevant results.

The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interac...

The action of keeping something in possession; the state of being retained.

A marketing metric that measures the revenue generated for every dollar spent on advertising.

Revenue Operations (RevOps) is a strategic approach that aligns sales, marketing, and customer success operations to dri...

Return on investment (ROI); a financial metric used to evaluate the profitability of an investment relative to its cost.

A financial metric used to assess the efficiency or profitability of an investment, calculated as the ratio of net profi...

The average time it takes to close a deal from initial contact to final sale, a critical metric for sales forecasting an...

A Sales Development Representative (SDR) is a sales professional who generates new business opportunities by qualifying ...

Sales enablement encompasses the processes, tools, and resources designed to empower sales teams to sell more effectivel...

A qualified sales prospect with defined deal parameters, timeline, and stakeholder engagement that has progressed beyond...

A prospective customer that has been researched and vetted by both marketing and sales teams and is deemed ready for the...

A lead that has been qualified for sales purposes, indicating a higher likelihood of converting into a customer based on...

Search engine marketing (SEM) is the practice of promoting websites to enhance their visibility in search engine results...

The practice of enhancing the visibility and ranking of a website or web page in search engine results pages (SERPs).

A software platform designed to enhance a website's visibility and ranking on search engines.

Software designed to enhance a website's visibility and ranking in search engine results pages (SERPs).

A strategic plan aimed at enhancing a website's visibility and ranking in search engine results pages (SERPs).

Search engine optimization (SEO) tactics are strategies and practices designed to enhance the visibility and ranking of ...

The practice of enhancing the visibility and ranking of a website or web page in search engine results, typically using ...

The practice of optimizing a website to increase its visibility and ranking in search engine results pages (SERPs).

a viewing or exhibition of a side; often used in contexts such as presentations, showings, or demonstrations.

A term often used informally to refer to the social media platform Snapchat, sometimes in a playful or humorous context....

The practice of promoting products, services, or brands through social media platforms to effectively reach and engage a...

The process of creating, managing, and analyzing advertising campaigns on social media platforms to promote products, se...

A digital platform designed for the creation, management, and analysis of advertisements on social media networks.

Software designed for creating, managing, and analyzing advertisements across various social media platforms.

A comprehensive plan or approach aimed at promoting products or services via social media platforms to engage a target a...

Tools designed for creating, managing, and analyzing advertising campaigns on social media platforms.

A structured schedule that outlines the content to be published on social media platforms over a specific timeframe, hel...

A digital platform that enables users to create, share, and interact with content, primarily through social networking.

Software specifically designed for creating, managing, and analyzing content that is distributed across various social m...

A strategic plan for creating, publishing, and managing content on social media platforms to achieve specific marketing ...

Tools designed for creating, managing, and analyzing content shared across social media platforms.

The practice of creating, scheduling, analyzing, and engaging with content shared on social media platforms.

Software designed for the management of social media accounts, enabling users to schedule posts, analyze performance met...

Software applications and tools designed to assist individuals and organizations in managing their presence on social me...

The practice of promoting products, services, or brands via social media platforms to engage a targeted audience and dri...

A comprehensive plan for leveraging social media platforms to achieve specific marketing objectives and engage with targ...

A digital tool or service designed to analyze and manage social media content, interactions, and trends, providing insig...

Software designed to track, analyze, and manage interactions and content across social media platforms.

Tools designed to track, analyze, and manage social media interactions and online presence.

A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent ...

the use of social media platforms and websites to promote a product or service

Social media encompasses a variety of digital platforms and applications that allow users to create, share, and exchange...

A pixel used to track the position or movement of an object within a digital environment.

The term 'Strukturkapital' refers to the structural capital of an organization, encompassing the non-physical assets tha...

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A strategic planning technique used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats relate...

A term referring to the capital or assets that are utilized within a system, often in the context of economic or organiz...

Søkeintensjon refererer til brukerens underliggende motivasjon eller hensikt bak et søk i en søkemotor. For bedrifter er...

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A form of internet marketing that promotes websites by enhancing their visibility in search engine results pages (SERPs)...

En prosess for å forbedre synligheten og rangeringen av en nettside i organiske søkeresultater fra søkemotorer, med mål ...

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The process of analyzing keywords to optimize content for search engines.

SaaS, or Software as a Service, is a cloud-based service where instead of downloading software on your desktop PC or bus...

Terms associated with the tail of an animal or object, commonly used in specific fields such as zoology and mechanics.

A marketing approach that emphasizes the development and maintenance of long-term relationships with customers and clien...

The specific group of individuals that a product, service, or message is designed to reach.

A specific group of consumers that a company targets with its products and services.

The act of directing an action or focus toward a specific objective or audience.

"Tilbud og etterspørsel" translates to "supply and demand," referring to the economic model that explains how the price ...

a device for receiving television signals and displaying them as images and sound

Unit economics refers to the analysis of the revenue and costs associated with a single unit of a product or service, pr...

A page that lacks a title or has not been assigned one.

The practice of enhancing user satisfaction by improving the usability, accessibility, and enjoyment of the interaction ...

A platform that offers tools and resources for designing and enhancing user experiences in digital products or services.

A collection of guidelines and best practices designed to foster a positive and effective user experience in the design ...

Software specifically designed to enhance the creation of user experiences for digital products, emphasizing usability, ...

Tools designed to enhance the overall experience of users interacting with a product or service.

User experience research (UX research) involves the systematic study of how users interact with products, with the goal ...

User experience testing refers to the systematic evaluation of a product or service by observing real users as they inte...

The process of designing the interfaces through which users interact with software or hardware, with an emphasis on maxi...

A plan or approach for enhancing user experience in the design and development of products, particularly in digital inte...

A device with a flat surface designed to be moved by the wind, commonly used to indicate the direction of the wind.

A trademark that distinguishes goods or services of one entity from those of others.

The process of creating value through marketing strategies and activities.

Video markedsføring refers to the strategic use of video content to promote products, services, or brands, primarily thr...

A strategic plan that utilizes video content to promote a product, service, or brand, with the goal of engaging an audie...

The process of transferring ownership or control of domain names from one registrar or owner to another.

The percentage of website visitors who complete a desired action that converts them into leads, measuring the effectiven...

views, showings

A URL that is used for displaying or sharing a visual representation of content, often related to previews or presentati...

A type of video blog that combines video content with commentary, often focusing on personal experiences or opinions.

The process of creating and designing websites, encompassing layout, content production, and graphic design.

The percentage of qualified sales opportunities that result in closed deals, representing the ultimate measure of sales ...

A system of interlinked hypertext documents accessed via the internet, allowing users to view and navigate various conte...

A markup language designed to encode documents in a format that is both human-readable and machine-readable.

A popular video-sharing platform that allows users to upload, view, and share videos across various genres.