Markedsordboken
Digital markedsføring
Definisjon
Hva er Digital markedsføring?
Praksisen med å promotere produkter eller tjenester ved å bruke digitale kanaler for å nå forbrukere.
Hvordan brukes Digital markedsføring?
Digital markedsføring er afgørende for virksomheder i den moderne verden; mange virksomheder investerer i digital markedsføring for at nå et bredere publikum.
Etymologi og opprinnelse
The term combines 'digital,' relating to technology and data, and 'markedsføring,' meaning marketing, derived from the Danish words 'marked' (market) and 'føring' (leading or guiding).
Synonymer
- online marketing
- internet marketing
- web marketing
Antonymer
- traditional marketing
- offline marketing
Relasjoner
Se alle relasjoner- "ABC-Analyse (Strategic Method of Inventory Management)"
are distinct concepts used in different business areas
- forbruker
"Digital markedsføring" (digital marketing) effectively engages the "forbruker" (consumer) by utilizing online strategies to influence purchasing decisions and build brand loyalty in the digital age.
- sidevisning
"Sidevisning" (page view) and "Digital markedsføring" (digital marketing) intersect as every page view serves as a vital metric that informs and enhances targeted marketing strategies in the digital realm.
- keyword stuffing
Digital markedsføring (digital marketing) often involves strategies like keyword stuffing to manipulate search engine rankings, highlighting the tension between effective online visibility and ethical content practices.
- Account based marketing (ABM)
Digital markedsføring (digital marketing) provides the technological infrastructure, data analytics capabilities, and multichannel platforms that enable Account Based Marketing (ABM) to be executed effectively. ABM focuses on targeting and engaging specific high-value accounts with personalized campaigns, which requires precise audience segmentation, tailored content delivery, and performance tracking—capabilities that digital marketing tools and strategies facilitate. For example, digital marketing channels such as programmatic advertising, email automation, and social media enable marketers to deliver customized messages to decision-makers within target accounts. Additionally, digital analytics allow continuous measurement and optimization of ABM campaigns by tracking account-level engagement metrics across touchpoints. Thus, digital marketing acts as the operational backbone that scales and refines ABM efforts, turning strategic account targeting into actionable, data-driven campaigns that improve conversion rates and ROI.
- Display Annonse
"Digital markedsføring" (digital marketing) serves as the umbrella strategy that encompasses "Display Annonse" (display advertising) as one of its key tools to effectively communicate brand messages visually across digital platforms.