Facebook Pixel

/ˈfeɪs.bʊk ˈpɪk.səl/
English digital marketingadvertisinganalyticstracking

Definisjon

Et kodefragment levert av Facebook som plasseres på en nettside for å spore brukerinteraksjoner og måle effektiviteten av annonsering.

Synonymer3

tracking pixelconversion pixelretargeting pixel

Antonymer1

none

Eksempler på bruk1

1

Businesses use Facebook Pixel to track the actions users take on their website after viewing or clicking on their Facebook ads; The implementation of Facebook Pixel allows for better targeting of ads based on user behavior.

Etymologi og opprinnelse

The term combines "Facebook," the social media platform, and "pixel," a unit of digital imaging that refers to a single point in a graphic image or display.

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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Reklame

"Reklame," meaning advertising in German, serves as a modern link to "Facebook Pixel," which is a tool for tracking user engagement and optimizing ads, illustrating how both are essential components of digital marketing strategies in today's online landscape.

Utforsk relasjon

kvalitetssikring (qa)

Both 'kvalitetssikring (QA)' and 'Facebook Pixel' focus on ensuring optimal performance; the former guarantees the quality of products or services, while the latter tracks user interactions to enhance ad effectiveness.

Utforsk relasjon

Customer loyalty

Customer loyalty is driven by personalized marketing strategies, which can be enhanced through the Facebook Pixel's ability to track user behavior and optimize ad targeting for returning customers.

Utforsk relasjon

Outbound marketing

Outbound marketing and Facebook Pixel converge in the realm of targeted advertising, where outbound strategies broadcast messages widely while the Facebook Pixel helps refine and track those messages to specific audiences based on their online behavior.

Utforsk relasjon

Ad copy

Ad copy and Facebook Pixel are connected through their mutual goal of enhancing targeted advertising; ad copy captures attention while Facebook Pixel tracks user interaction to optimize these ads for better performance.

Utforsk relasjon

Influencer marketing tools

Influencer marketing tools often utilize the Facebook Pixel to track audience engagement and optimize campaigns, creating a seamless bridge between influencer outreach and precise data-driven advertising strategies.

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Brand awareness

Brand awareness and Facebook Pixel are interconnected through the ability of the Pixel to track user interactions and behaviors, allowing businesses to refine their marketing strategies and enhance their brand visibility effectively.

Utforsk relasjon

merkevare

'Merkevare' (Norwegian for 'brand') connects to 'Facebook Pixel' as both are instrumental in shaping brand identity and consumer insights in the digital marketing landscape.

Utforsk relasjon

markedspenetrasjon

"Markedspenetrasjon," meaning market penetration, and "Facebook Pixel," a tool for tracking user behavior and optimizing ads, both revolve around the idea of understanding and targeting audiences to enhance visibility and engagement in the digital marketplace.

Utforsk relasjon

sales development representative

A sales development representative uses Facebook Pixel data to track user behavior and optimize marketing strategies for better lead generation.

Utforsk relasjon

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