Markedsplan

mɑrkɛdsplɑn
Danish businessmarketingstrategyplanning

Definisjon

En strategisk plan som skisserer markedsføringsmål, strategier og tiltak for å fremme et produkt eller en tjeneste.

Synonymer3

marketing planpromotional planbusiness strategy

Antonymer1

none

Eksempler på bruk1

1

A good markedsplan is essential for the success of any business; The company's markedsplan included social media strategies; The team met to discuss the new markedsplan for the upcoming product launch.

Etymologi og opprinnelse

from "marked" meaning market, and "plan" meaning plan.

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

Se alle relasjoner

"ABC-Analyse (Strategic Method of Inventory Management)"

is used for

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Utforsk relasjon

annonsemedier

Both 'annonsemedier' (advertising media) and 'Markedsplan' (marketing plan) are integral components of a successful marketing strategy, where the former serves as the channels through which the latter's objectives are communicated to the target audience

Utforsk relasjon

e-post

A 'Markedsplan' (marketing plan) often utilizes 'e-post' (email) as a key strategy to reach and engage target audiences effectively.

Utforsk relasjon

Facebook-kampanje

A 'Facebook-kampanje' is a targeted effort within a 'Markedsplan' that utilizes social media to engage audiences and drive specific marketing goals.

Utforsk relasjon

ad exchange

A 'Markedsplan' (marketing plan) outlines the strategic approach, target audiences, budget allocation, and campaign objectives for a business's marketing efforts. An 'ad exchange' is a digital marketplace where advertising inventory is bought and sold programmatically in real-time auctions. The relationship between the two lies in how the Markedsplan dictates the use of ad exchanges to execute digital advertising strategies effectively. Specifically, the Markedsplan defines target audience segments, campaign goals, and budget constraints, which inform the parameters set within demand-side platforms (DSPs) connected to ad exchanges. This enables precise, data-driven media buying that aligns with the marketing plan’s objectives. Moreover, the Markedsplan incorporates performance metrics and optimization tactics that rely on the real-time bidding and audience targeting capabilities of ad exchanges to maximize ROI. Without a clear Markedsplan, leveraging ad exchanges risks inefficient spend and misaligned messaging, while without ad exchanges, the digital portion of the Markedsplan cannot achieve scalable, automated media buying and audience reach. Therefore, the Markedsplan provides the strategic framework and goals, and the ad exchange serves as a tactical execution channel that operationalizes those strategies in digital advertising campaigns.

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Utforsk relasjon

sidevisning

The connection between 'Markedsplan' (marketing plan) and 'sidevisning' (page view) lies in the digital landscape, where an effective marketing plan aims to increase page views on websites, reflecting audience engagement and interest.

Utforsk relasjon

a/b-test

is a tool used within

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Utforsk relasjon

kodet designspråk

Both 'kodet designspråk' and 'Markedsplan' represent systematic approaches within their fields—one focusing on the language of design through coded frameworks, while the other strategizes the comprehensive marketing narrative for effective communication.

Utforsk relasjon

Display Annonse

"Display Annonse" and "Markedsplan" are intertwined through the realm of marketing strategy, where effective advertisements displayed are crucial components of a comprehensive marketing plan.

Utforsk relasjon

Sosial markedsføring

The connection between 'Markedsplan' (Marketing Plan) and 'Sosial markedsføring' (Social Marketing) lies in their shared goal of strategically promoting products or ideas while addressing social issues and fostering community engagement.

Utforsk relasjon

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