Marketing performance management platform
Definisjon
En teknologiplattform som gjør det mulig for organisasjoner å håndtere, analysere og forbedre sin markedsføringsytelse gjennom ulike målemetoder og verktøy for dataanalyse.
Synonymer3
Antonymer1
Eksempler på bruk1
Many companies utilize a marketing performance management platform to track the effectiveness of their advertising campaigns. The platform provides insights that help optimize marketing strategies. By leveraging a marketing performance management platform, businesses can enhance their ROI on marketing spend.
Etymologi og opprinnelse
"Marketing" from 'market' + "performance" from 'perform' + "management" from 'manage' + "platform" from 'platform'
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for
Annonseringsmål
Both phrases encompass the strategic pursuit of optimizing advertising effectiveness—'Marketing performance management platform' focuses on measuring and improving marketing outcomes, while 'Annonseringsmål' (Swedish for 'advertising goals') represents the target achievements that guide such optimization
Frekvens
Frekvens, invoking the idea of frequency and rhythm, can be seen as a metaphor for a marketing performance management platform, which synchronizes data analytics and campaign rhythms to optimize business performance.
Programmatisk annonsering
Both "Marketing performance management platform" and "Programmatisk annonsering" revolve around optimizing advertising effectiveness, where the former tracks and analyzes campaign outcomes while the latter automates ad placements, creating a synergy between data-driven insights and targeted outreach.
innkommende markedsføring
Both "Marketing performance management platform" and "innkommende markedsføring" (which means "inbound marketing" in Norwegian) focus on optimizing marketing strategies through data analysis and targeted content to attract and engage customers effectively.
Kjøpstrakt
Kjøpstrakt, meaning "purchase funnel" in Norwegian, parallels the concept of a marketing performance management platform, as both focus on optimizing the customer journey to enhance sales outcomes.
kontekstuell reklame
Both "Marketing performance management platform" and "kontekstuell reklame" emphasize the importance of data-driven decision-making in advertising, focusing on optimizing marketing efforts through relevant and contextualized messaging.
a/b-test
is a tool for
Email List Building
Both 'Email List Building' and 'Marketing Performance Management Platform' are essential components of a successful digital marketing strategy, as the former focuses on cultivating a targeted audience for communication, while the latter enables the measurement and optimization of marketing efforts to enhance overall effectiveness
Email Marketing Strategy
Both 'Email Marketing Strategy' and 'Marketing Performance Management Platform' converge on the goal of optimizing customer engagement and campaign effectiveness, as the former focuses on targeted communication while the latter analyzes overall marketing effectiveness to refine strategies.
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