Marketing plan

ˈmɑrkɪtɪŋ plæn
English businessstrategyplanningmarketing+1 til

Definisjon

En markedsføringsplan er et strategisk dokument som skisserer en bedrifts samlede markedsføringsinnsats, og detaljert beskriver retningen på markedsføringsaktiviteter for å oppnå spesifikke målsettinger.

Synonymer5

strategycampaignpromotional planmarketing strategyaction plan

Antonymer1

none

Eksempler på bruk1

1

The company developed a comprehensive marketing plan to increase brand awareness; Our marketing plan includes social media campaigns and email newsletters; The marketing plan outlines target demographics and key performance indicators.

Etymologi og opprinnelse

The term "marketing" derives from the word "market," which comes from the Latin "mercatus," meaning "trade" or "market," while "plan" comes from the Latin "planus," meaning "flat" or "level," referring to a clear outline or design.

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"ABC-Analyse (Strategic Method of Inventory Management)"

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Annonsegruppe

An 'Annonsegruppe' (ad group) is a pivotal element within a marketing plan, as it organizes and targets specific ads to reach defined audience segments effectively.

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e-post

A marketing plan outlines strategies to engage customers, and an e-post serves as a digital tool to execute those strategies by delivering targeted messages directly to the audience.

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Annonseringsmål

Both 'Annonseringsmål' (which translates to 'advertising goals') and 'Marketing plan' represent strategic frameworks aimed at guiding promotional efforts to achieve specific business objectives.

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Programmatisk annonsering

"Programmatisk annonsering" serves as a tactical layer within a comprehensive "Marketing plan," allowing for data-driven optimization and targeted reach in advertising strategies.

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kodet designspråk

A "Marketing plan" outlines strategies for reaching audiences, while "kodet designspråk" symbolizes a structured language for design, both converging in their aim to effectively communicate ideas and engage users in a cohesive manner.

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Social Proof

A marketing plan leverages social proof by incorporating testimonials and user experiences to build credibility and persuade potential customers.

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innholdsmarkedsføring

The connection between 'Marketing plan' and 'innholdsmarkedsføring' (content marketing) lies in the fact that an effective marketing plan often integrates content marketing strategies to engage and attract audiences through valuable and relevant content.

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API

An API can serve as a bridge that enhances a marketing plan by seamlessly integrating and automating data flow between platforms for more targeted outreach.

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Facebook-kampanje

A "Marketing plan" serves as a strategic blueprint that outlines the goals and tactics for a "Facebook-kampanje," effectively guiding the campaign to engage and reach the target audience on the platform.

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