Marketing technology
Definisjon
Bruken av teknologi for å legge til rette for og forbedre markedsføringsprosesser, strategier og kampanjer.
Synonymer3
Antonymer1
Eksempler på bruk1
Marketing technology tools are essential for modern businesses; Companies invest in marketing technology to enhance customer engagement; The rise of martech has transformed traditional marketing practices.
Etymologi og opprinnelse
The term combines "marketing," which originates from the late 19th century, and "technology," derived from the Greek "techne," meaning art or skill.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
Marketing technology is used for optimizing processes, while ABC-Analyse is a strategic method of inventory management; they are related as tools for business optimization but in different domains.
annonsemedier
Marketing technology and annoncemedier (advertising media) are intertwined as they both leverage digital tools and platforms to enhance audience reach and engagement in advertising strategies.
Algoritme
Algorithms power marketing technology by analyzing consumer data to optimize targeted campaigns and enhance customer engagement.
Prospekt
"Prospekt," often associated with potential opportunities or leads, directly ties to marketing technology as both focus on converting prospects into customers through data-driven strategies and tools.
a/b-test
A/B testing is a key strategy in marketing technology that allows marketers to experiment with different approaches and optimize campaigns based on data-driven insights.
annonsetretthet
The word 'annonsetretthet' (Norwegian for 'advertising transparency') embodies the essence of 'marketing technology' by emphasizing the importance of clear, honest communication with consumers in an increasingly data-driven advertising landscape.
Annonseblokkering
Annonseblokkering (ad blocking) is a response to the evolution of marketing technology, highlighting the ongoing battle between consumer privacy and targeted advertising strategies in the digital landscape.
tilbud og etterspørsel
Marketing technology enhances the understanding of 'tilbud og etterspørsel' (supply and demand) by using data analytics to optimize product offerings based on consumer behavior and market trends.
Untitled Page
"Untitled Page" symbolizes the blank canvas of creativity and innovation, which is essential in the constantly evolving landscape of "Marketing technology" where fresh ideas drive engagement and strategy.
Account executive
An Account Executive (AE) in marketing acts as the primary liaison between clients and the marketing team, responsible for managing client relationships, understanding client needs, and ensuring campaign delivery aligns with business objectives. Marketing technology (MarTech) platforms provide AEs with data-driven insights, campaign performance metrics, and automation tools that enable them to tailor client communications, forecast campaign outcomes, and demonstrate ROI effectively. For example, an AE uses CRM systems integrated with marketing automation to track lead progress, personalize outreach based on customer behavior data, and coordinate multi-channel campaigns efficiently. This integration allows AEs to move beyond traditional client management by leveraging real-time data to make strategic recommendations, optimize resource allocation, and improve client satisfaction through measurable results. Therefore, the AE’s ability to drive business growth and maintain client trust is significantly enhanced by their proficiency in utilizing marketing technology to translate complex data into actionable strategies and transparent reporting.
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