målgruppe

mɔːlˈɡrʊpə
Norwegianmarketingcommunicationaudience analysisdemographics

Definisjon

En spesifikk gruppe mennesker som er målrettet for markedsføring eller kommunikasjonsformål.

Synonymer3

target audiencedemographiccustomer base

Antonymer1

none

Eksempler på bruk1

1

Målgruppen for denne kampanjen er unge voksne. Det er viktig å forstå målgruppen før man lager en strategi.

Etymologi og opprinnelse

Derived from 'mål' meaning 'goal' and 'gruppe' meaning 'group'.

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

Se alle relasjoner

"ABC-Analyse (Strategic Method of Inventory Management)"

are concepts used in different business contexts with no direct relationship

10
styrke
Utforsk relasjon

Annonsebudskap

The connection between 'Annonsebudskap' (advertising message) and 'målgruppe' (target group) lies in the idea that an effective advertising message is crafted specifically to resonate with and engage the intended audience or target group.

Utforsk relasjon

Annonsegjenkjenning

The connection between 'målgruppe' (target audience) and 'Annonsegjenkjenning' (ad recognition) lies in the importance of tailoring advertisements to resonate with specific demographics, ensuring effective communication and engagement in marketing strategies.

Utforsk relasjon

Facebook Business Manager

Facebook Business Manager helps businesses effectively define and target their 'målgruppe' (target audience) for more impactful advertising.

Utforsk relasjon

forbruker

The words 'målgruppe' (target audience) and 'forbruker' (consumer) connect through their roles in marketing, where understanding the target audience helps businesses tailor their products and services to meet the needs of consumers effectively.

Utforsk relasjon

Ad format

In marketing and digital strategy, 'målgruppe' (target audience) directly informs the selection and design of the 'Ad format' because different audience segments respond better to specific ad formats based on their preferences, behaviors, and media consumption habits. For example, a younger, mobile-savvy målgruppe might engage more effectively with short-form video ads on social platforms, whereas a professional B2B målgruppe might respond better to detailed sponsored content or LinkedIn carousel ads. Understanding the målgruppe’s demographics, psychographics, and digital touchpoints enables marketers to tailor ad formats that maximize engagement, conversion rates, and ROI. This alignment ensures that the ad format is not only visible to the right people but also presented in a manner that resonates with their consumption patterns and expectations, thereby improving campaign effectiveness and reducing wasted ad spend.

90
styrke
Utforsk relasjon

innkommende markedsføring

The connection between 'målgruppe' (target audience) and 'innkommende markedsføring' (inbound marketing) lies in the strategy of tailoring content to attract and engage specific groups, creating a meaningful dialogue that resonates with potential consumers.

Utforsk relasjon

e-post

E-post is a modern communication tool used to reach a specific målgruppe (target audience), highlighting the importance of tailored messages in digital marketing.

Utforsk relasjon

landingsside

The connection between 'landingsside' (which means landing page in Danish) and 'målgruppe' (meaning target group) lies in digital marketing, where an effective landing page is tailored to engage a specific audience, or target group.

Utforsk relasjon

annonsetretthet

Both "annonsetretthet" (advertising fatigue) and "målgruppe" (target audience) are crucial concepts in marketing, as understanding the target audience helps prevent advertising fatigue by delivering relevant and engaging content tailored to their preferences.

Utforsk relasjon

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