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Ad tracking softwarevsFacebook Pixel
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Ad tracking software and Facebook Pixel are both tools that enable marketers to monitor and analyze user behavior online, enhancing targeted advertising strategies through data insights.
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Ad tracking software
nounæd ˈtrækɪŋ ˈsɔːftwɛr
Software that enables advertisers to monitor and analyze the performance and effectiveness of their advertising campaigns by collecting data on user interactions.
Facebook Pixel
substantiv/ˈfeɪs.bʊk ˈpɪk.səl/
A piece of code provided by Facebook that is placed on a website to track user interactions and measure the effectiveness of advertising.