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Affiliate marketingvsRetargeting
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Affiliate marketing and retargeting both harness the power of targeted audiences to maximize conversions, linking advertisers with potential customers based on their previous interactions and interests.
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Affiliate marketing
nounəˈfɪliˌeɪt ˈmɑrkɪtɪŋ
A marketing strategy in which a business compensates external partners (affiliates) for generating traffic or sales through the affiliate's marketing efforts.
Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.