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Affiliate programvsstukturkapital
Relasjonsforklaring
An affiliate program can be seen as a form of "stukturkapital" or structural capital, as it builds a network of partnerships that enhances business value and growth through strategic relationships.
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Affiliate program
nounəˈfɪliˌeɪt ˈprɒɡræm
A marketing arrangement in which an online retailer pays a commission to an external website for traffic or sales generated through its referrals.