Ad placementvsalt-tekst

Ad placement determines where and how an advertisement appears on digital platforms, directly influencing its visibility and engagement potential. 'Alt-tekst' (alternative text) is a descriptive attribute for images that improves accessibility and SEO. When ads include images, properly crafted alt text can enhance the ad's discoverability through search engines and improve user experience for those using screen readers. This means that strategic ad placement combined with optimized alt text can increase the ad's reach by making it more accessible and indexable, especially in contexts like native advertising or content-driven placements where SEO and accessibility impact performance metrics. Additionally, alt text can support programmatic ad targeting by providing metadata that algorithms might use to better categorize and serve ads in relevant placements. Therefore, alt text enriches the value of ad placement by improving both technical SEO signals and accessibility compliance, which can lead to higher engagement and conversion rates in digital marketing campaigns.