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DemographicsvsAttribution Modeling

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Demographics provide crucial insights into audience segmentation, which enhances attribution modeling by allowing marketers to understand which demographics are most influenced by specific marketing efforts.

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Attribution Modeling

nounˌætrɪˈbjuːʃən ˈmɒdəlɪŋ

A statistical method used to assess the impact of various marketing channels on sales or conversions.

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Demographics

nounˌdɛm.əˈɡræf.ɪks

The statistical characteristics of human populations, including variables such as age, race, and income.

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