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Attribution modeling strategyvsRetargeting
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Retargeting and attribution modeling strategy converge in their shared goal of maximizing marketing effectiveness by re-engaging previous visitors while accurately identifying which campaigns contribute most to conversions.
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Attribution modeling strategy
nounˌætrɪˈbjuːʃən ˈmɒdəlɪŋ ˈstrætəʤi
A framework for assigning credit for conversions to various touchpoints throughout a customer's journey.
Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.