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Attribution toolsvsHotjar

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Hotjar, a user behavior analytics tool, enhances attribution tools by providing qualitative insights into user interaction, helping marketers better understand which touchpoints truly drive conversions.

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Attribution tools

noun/ˌætrɪˈbjuːʃən tuːlz/

Tools used to identify and measure the sources of traffic or conversions in digital marketing, enabling businesses to understand the origins of their leads and sales.

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Hotjar

noun/hɒtˈdʒɑːr/

Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors interact with their sites.

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