Begrepsammenligning
Marketing analyticsvsbenchmarking
Relasjonsforklaring
Benchmarking in marketing analytics allows businesses to compare their performance against industry standards, driving data-driven strategies for improvement and competitive advantage.
Begrepsammenligning
Detaljert oversikt over begge begreper
benchmarking
substantivbɛnʧˌmɑrkɪŋ
the process of comparing one’s business processes and performance metrics to industry bests or best practices from other companies
Marketing analytics
nounˈmɑːrkɪtɪŋ əˈnælɪtɪks
The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment (ROI).