Begrepsammenligning
Brand equityvskontekstuell reklame
Relasjonsforklaring
Brand equity enhances the effectiveness of kontekstuell reklame by leveraging a company's reputation and consumer trust to create targeted advertisements that resonate more deeply within specific contexts.
Begrepsammenligning
Detaljert oversikt over begge begreper
Brand equity
substantivbrænd ˈɛkwɪti
The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.
kontekstuell reklame
nounkɔnˈtɛkstʊɛl rɛˈklɑːmə
Contextual advertising; a marketing strategy that targets consumers based on their current context, such as location, time, or online activity.