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CTR (Click-through rate)vsCall Tracking
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Both 'Call Tracking' and 'CTR (Click-through rate)' serve as vital metrics in digital marketing, allowing businesses to analyze the effectiveness of their campaigns by measuring how well they convert interest into action, whether through phone calls or clicks.
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Call Tracking
nounkɔːl ˈtrækɪŋ
Call tracking is the process of utilizing technology to monitor and analyze phone calls made to a business, primarily to gain insights into customer interactions and enhance marketing strategies.
CTR (Click-through rate)
nounˌsiːtiːˈeɪʧ ˈɑːr
The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement, measuring engagement effectiveness.