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Competitive analysisvsRetargeting
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"Competitive analysis" helps identify audience preferences and behaviors, which can inform effective "retargeting" strategies to recapture potential customers who have previously engaged with your brand.
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Competitive analysis
nounkəmˈpɛtɪtɪv əˈnælɪsɪs
The process of identifying and evaluating the strengths and weaknesses of competitors within a market to inform business strategy.
Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.