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Consumer behaviorvsHotjar
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Consumer behavior
nounkənˈsuːmər bɪˈheɪvjər
The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-related items.
Hotjar
noun/hɒtˈdʒɑːr/
Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors interact with their sites.