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Demand GenerationvsRetargeting

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Retargeting and Demand Generation are like two sides of a marketing coin, where retargeting nurtures leads that have shown interest, while demand generation creates new interest and awareness, driving the overall engine of customer acquisition.

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Demand Generation

noun/dɪˈmænd ˌdʒɛnəˈreɪʃən/

The process of creating interest in a company's products or services, typically through marketing strategies designed to generate leads.

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Retargeting

nounrɪˈtɑːrɡɪtɪŋ

The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.

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