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Direct marketingvskeynote
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A 'keynote' speech often sets the tone and direction for a conference, just as 'direct marketing' aims to establish a direct connection with an audience, both seeking to engage and inspire targeted groups effectively.
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Direct marketing
noun/dɪˈrɛkt ˈmɑrkɪtɪŋ/
A marketing strategy that enables businesses to engage directly with consumers through various channels, such as mail, email, or telephone, to promote products or services.
keynote
verbkiːˈnoʊt
a speech or presentation that sets the tone for a conference or event, often delivered by a prominent speaker.