Begrepsammenligning
Direct marketingvskontekstuell reklame
Relasjonsforklaring
Both 'kontekstuell reklame' and 'Direct marketing' emphasize targeted messaging, where the former focuses on contextual relevance in ad placements, while the latter involves direct engagement with consumers to meet their specific needs.
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Direct marketing
noun/dɪˈrɛkt ˈmɑrkɪtɪŋ/
A marketing strategy that enables businesses to engage directly with consumers through various channels, such as mail, email, or telephone, to promote products or services.
kontekstuell reklame
nounkɔnˈtɛkstʊɛl rɛˈklɑːmə
Contextual advertising; a marketing strategy that targets consumers based on their current context, such as location, time, or online activity.