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Email marketingvsRetargeting
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Retargeting and email marketing are both powerful tools for re-engaging potential customers, as retargeting reminds them of products they've shown interest in while email marketing delivers tailored messages directly to their inbox, reinforcing that interest.
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Email marketing
nounˈiːmeɪl ˈmɑːrkɪtɪŋ
Email marketing is a digital marketing strategy that involves sending targeted emails to a list of contacts with the aim of promoting products, services, or enhancing brand awareness.
Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.