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Email marketing platformvsHotjar

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Hotjar enhances user experience insights, which can be used to tailor targeted campaigns on an email marketing platform, ultimately increasing engagement and conversion rates.

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Email marketing platform

nounˈiːmeɪl ˈmɑːrkɪtɪŋ ˈplætfɔːrm

A software application or service that allows businesses to design, send, and manage email marketing campaigns effectively.

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Hotjar

noun/hɒtˈdʒɑːr/

Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors interact with their sites.

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