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Consumer behaviorvsepisodisk
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Consumer behavior
nounkənˈsuːmər bɪˈheɪvjər
The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-related items.
episodisk
adjective/ˌɛpɪˈsɒdɪsk/
Occurring or appearing in separate or isolated episodes rather than continuously or regularly.