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Demand generation toolsvsgeo-fencing
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geo-fencing is a tool used in demand generation tools
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Demand generation tools
noun/dɪˈmænd ˌdʒɛnəˈreɪʃən tuls/
Tools designed to create interest and stimulate demand for a product or service, particularly in the context of marketing and sales.
geo-fencing
nounˈdʒiː.oʊˌfɛn.sɪŋ
A technology that creates a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.