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Backlinkvskeyword stuffing
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Backlinks and keyword stuffing both represent strategies in SEO: while backlinks aim to enhance a page's authority, keyword stuffing risks penalizing it for over-optimization.
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Backlink
substantivbækˌlɪŋk
A hyperlink from one website to another, typically used to improve search engine ranking or website traffic.
keyword stuffing
nounˈkiːˌwɜrd ˈstʌfɪŋ
The practice of excessively using keywords in web content to manipulate search engine rankings, often resulting in penalties from search engines.