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Lead magnetvsRetargeting
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Retargeting and lead magnets both serve as strategic tools in digital marketing, where retargeting re-engages potential customers while lead magnets attract new leads by offering valuable content.
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Lead magnet
nounliːd ˈmæɡ.nɪt
A marketing tool or incentive offered to potential customers in exchange for their contact information, primarily used to generate leads.
Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.