a/b-testvsLead Scoring

A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

Lead scoring is a systematic approach used by sales and marketing teams to evaluate and prioritize potential customers based on their likelihood to convert into paying clients. This process involves assigning numerical values to leads based on various criteria such as engagement level, demographic information, and behavioral data. The ultimate goal is to focus resources on leads that offer the highest potential value to the organization.