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Lifecycle marketingvsGoogle Ads
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Google Ads serves as a powerful tool within lifecycle marketing by targeting potential customers at various stages of their journey, ensuring relevant messaging that aligns with their needs.
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Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.
Lifecycle marketing
nounˈlaɪfˌsaɪkl ˈmɑrkɪtɪŋ
Lifecycle marketing is the strategic approach to nurturing potential and existing customers throughout every stage of their relationship with a brand, from initial awareness to long-term loyalty.