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Marketing analytics softwarevsAPI
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An API acts as a bridge enabling marketing analytics software to seamlessly integrate and exchange data across platforms, enhancing data-driven decision-making and campaign effectiveness.
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API
nounˈeɪ.pi.aɪ
A set of protocols and tools for building software applications that enable different systems to communicate with each other.
Marketing analytics software
nounmɑrˈkɛtɪŋ əˈnælɪtɪks ˈsɔftwɛr
Marketing analytics software encompasses tools and platforms designed to analyze marketing data, enabling businesses to enhance their marketing strategies and overall performance.