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Lead generationvsMarketing analytics tools
Relasjonsforklaring
Lead generation and marketing analytics tools are interconnected as the former feeds potential customer data that the latter analyzes to optimize marketing strategies and improve conversion rates.
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Lead generation
noun/ˈlɛd ˌdʒɛnəˈreɪʃən/
The process of identifying and attracting potential customers or clients for a business's products or services.
Marketing analytics tools
substantivˈmɑːrkɪtɪŋ əˈnælɪtɪks tuːlz
Tools used to collect, measure, analyze, and interpret data related to marketing activities and consumer behavior.