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Marketing automation platformvsAPI

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An API serves as the bridge that allows different marketing automation platforms to seamlessly integrate and share data, enhancing the effectiveness of marketing strategies through connected tools.

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API

nounˈeɪ.pi.aɪ

A set of protocols and tools for building software applications that enable different systems to communicate with each other.

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Marketing automation platform

noun/mɑrˈkɛtɪŋ ɔˌtɔːməˈteɪʃən ˈplætfɔrm/

A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and analyze marketing campaigns and customer interactions.

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