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Marketing budgetvsTargeting
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Targeting in marketing involves strategically allocating a marketing budget to reach and engage specific audiences effectively, ensuring resources are spent where they will have the greatest impact.
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Marketing budget
noun/mɑːrkɪtɪŋ ˈbʌdʒɪt/
A financial plan that details the projected costs and expenditures associated with marketing activities over a specific time frame.
Targeting
nounˈtɑːrɡɪtɪŋ
The act of directing an action or focus toward a specific objective or audience.