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Marketing performance managementvsGoogle Ads

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Marketing performance management and Google Ads are intricately linked as both aim to optimize advertising effectiveness and drive measurable results through data-driven strategies and analytics.

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Google Ads

noun/ˈɡuːɡəl ædz/

A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.

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Marketing performance management

noun/mɑrˈkɛtɪŋ pərˈfɔrməns mænədʒmənt/

A systematic approach to analyzing and optimizing the performance of marketing activities and strategies to achieve desired business outcomes.

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