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Marketing technology stackvsGoogle Ads
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The "marketing technology stack" serves as the foundation for optimizing campaigns, while "Google Ads" acts as a powerful tool within that stack to effectively reach and engage target audiences.
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Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.
Marketing technology stack
nounmɑrˈkɛtɪŋ tɛkˈnɑlədʒi stæk
A comprehensive collection of technologies and tools designed to plan, execute, and analyze marketing campaigns and strategies.