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Multichannel marketingvsAPI

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APIs serve as the bridges that enable seamless integration and data sharing across various platforms in multichannel marketing, allowing brands to deliver consistent and personalized experiences to their audience.

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API

nounˈeɪ.pi.aɪ

A set of protocols and tools for building software applications that enable different systems to communicate with each other.

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Multichannel marketing

substantivmuhl-tee-chan-uhl mahr-keting

A marketing strategy that uses multiple channels to reach consumers, integrating different platforms and tools to promote products or services.

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