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negative søkeordvsTargeting

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"Targeting" and "negative søkeord" are connected through the strategy of precision in digital marketing, where "targeting" focuses on reaching specific audiences, while "negative søkeord" (negative keywords) helps filter out irrelevant traffic,

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negative søkeord

substantivnɛɡətɪv søkeːɔrd

A term or keyword used to exclude specific results from a search query, commonly employed in digital marketing to prevent irrelevant traffic.

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Targeting

nounˈtɑːrɡɪtɪŋ

The act of directing an action or focus toward a specific objective or audience.

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