Account executivevspacing

In marketing and digital strategy, an Account Executive (AE) is responsible for managing client relationships and ensuring that campaign deliverables align with client goals and timelines. Pacing refers to the strategic allocation and timing of budget spend and campaign activities over a set period to optimize performance and meet KPIs. The AE actively monitors pacing metrics to ensure that the campaign budget is being spent neither too quickly nor too slowly, which could lead to underperformance or missed opportunities. By analyzing pacing data, the AE can provide timely feedback to internal teams (such as media buyers or digital strategists) to adjust bids, targeting, or creative rotations. This dynamic management ensures that campaigns maintain steady progress toward goals, avoid budget exhaustion early in the cycle, and maximize ROI. Therefore, pacing is a critical operational lever that the Account Executive uses to maintain control over campaign execution and client satisfaction throughout the campaign lifecycle.