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Persona mappingvslead
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"Lead" in the context of guiding or influencing can be connected to "persona mapping" as both involve understanding and directing behaviors to foster meaningful relationships and effective communication with target audiences.
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Persona mapping
noun/pərˈsoʊ.nə ˈmæp.ɪŋ/
A visual representation or diagram that outlines a user's characteristics, needs, and behaviors, aimed at enhancing understanding and design for their experience.