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Persona mappingvsRetargeting

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Persona mapping and retargeting are interconnected strategies in marketing, as persona mapping helps define customer profiles that retargeting then uses to deliver personalized ads, ensuring that messages resonate effectively with each identified segment.

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Persona mapping

noun/pərˈsoʊ.nə ˈmæp.ɪŋ/

A visual representation or diagram that outlines a user's characteristics, needs, and behaviors, aimed at enhancing understanding and design for their experience.

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Retargeting

nounrɪˈtɑːrɡɪtɪŋ

The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.

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