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PersonavsMarketing budget
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"Persona" in marketing refers to a detailed profile of a target customer, while a "marketing budget" allocates resources to reach these personas effectively, crafting tailored strategies that resonate and engage specific audience segments.
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Marketing budget
noun/mɑːrkɪtɪŋ ˈbʌdʒɪt/
A financial plan that details the projected costs and expenditures associated with marketing activities over a specific time frame.
Persona
nounpərˈsoʊ.nə
A character or role that an individual adopts in a specific context, often utilized in psychology and literature.