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PersonavsSocial media marketing strategy

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A social media marketing strategy is effectively crafted by understanding and targeting specific personas, allowing brands to create tailored content that resonates with their audience’s needs and preferences.

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Persona

nounpərˈsoʊ.nə

A character or role that an individual adopts in a specific context, often utilized in psychology and literature.

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Social media marketing strategy

nounˈsoʊʃəl ˈmiːdiə ˈmɑːrkɪtɪŋ ˈstrætədʒi

A comprehensive plan for leveraging social media platforms to achieve specific marketing objectives and engage with target audiences effectively.

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