Email marketing softwarevspredictive analytics

A software application designed to create, send, and track marketing emails effectively.

Predictive analytics is a specialized subfield of data analytics that uses past and present data, along with statistical algorithms and machine learning techniques, to forecast future events or outcomes. It is a proactive approach that leverages data, statistical algorithms, and machine learning to identify the probability of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.