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Pay-per-click (PPC) advertising managementvsSocial media advertising

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Both pay-per-click (PPC) advertising management and social media advertising serve as targeted digital marketing strategies that drive online engagement and conversion by leveraging user behavior and preferences.

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Pay-per-click (PPC) advertising management

nounpeɪ pər klɪk (ˈpiːˈpiːˈsiː) ædˈvɜːrˌtaɪzɪŋ ˈmænɪdʒmənt

A model of online advertising where advertisers incur a cost each time their ad is clicked, commonly utilized to enhance website traffic.

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Social media advertising

noun/ˈsoʊʃəl ˈmiːdiə ˌædvərˈtaɪzɪŋ/

The practice of promoting products, services, or brands through social media platforms to effectively reach and engage a targeted audience.

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