Account executivevsSocial media advertising strategy

An Account Executive (AE) in marketing or advertising agencies acts as the primary liaison between clients and the internal teams responsible for campaign execution, including those developing social media advertising strategies. The AE gathers detailed client objectives, budget constraints, and target audience insights, then translates these into actionable briefs for the digital strategy and social media teams. Throughout the campaign lifecycle, the AE monitors performance metrics and client feedback, enabling iterative adjustments to the social media advertising strategy to better align with client goals and maximize ROI. This role ensures that the social media advertising strategy is not only creatively and technically sound but also strategically aligned with client expectations and business outcomes. Essentially, the AE operationalizes the social media advertising strategy by managing communication, expectations, and deliverables between clients and digital teams, making the strategy actionable and client-centric.