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Social media advertising strategyvsHotjar

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Hotjar, a tool for understanding user behavior through heatmaps and recordings, can enhance a social media advertising strategy by providing insights into how users interact with ads and content, allowing for more targeted and effective campaigns.

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Hotjar

noun/hɒtˈdʒɑːr/

Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors interact with their sites.

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Social media advertising strategy

nounsoʊʃəl ˈmiːdiə ædvərˌtaɪzɪŋ ˈstrætədʒi

A comprehensive plan or approach aimed at promoting products or services via social media platforms to engage a target audience and achieve specific marketing objectives.

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