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Social media monitoring softwarevsRetargeting
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Social media monitoring software gathers insights on user behavior and preferences, enabling more effective retargeting of ads to engage potential customers based on their interactions.
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Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.
Social media monitoring software
nounˈsoʊʃəl ˈmiːdiə ˈmɒnɪtərɪŋ ˈsɔːftwɛər
Software designed to track, analyze, and manage interactions and content across social media platforms.