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Social Proofvskeynote
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A 'keynote' speech often serves as a catalyst for establishing 'social proof', as it showcases expert endorsement and influential ideas that persuade audiences to align with a speaker's vision or message.
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keynote
verbkiːˈnoʊt
a speech or presentation that sets the tone for a conference or event, often delivered by a prominent speaker.
Social Proof
nounsoʊʃəl pruːf
A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent the correct behavior.